Brand Obama vrs. Brand Romney

I wonder if President Obama will win a second term if so it will be largely won by the middle class. Of course it is all about branding and optics. Lately GOP candidate Mitt Romney has had a more than a few gaffes. The latest saying that he isn't worried about poor people because they have a
safety net, even though he is supposed to be about not having big government. Also how he is "unemployed" even though he is a millionaire many time over "Yeah, right Mitt you can really relate to those Americans facing unemployement" I am stuck also about how none of these candidates are speaking about what they would do about unemployment, the housing crisis, or the college debt that many students are burdened with after college. Of course I am a believe that the issues facing this country you really don't know anything about until you actually do get into office.
Of course foreign policy is another thing you never hear them talk about what would they do with Iran, Afghanistan, Pakistan, Global Warming, or Nuclear Disarmament? I am sure that President Obama had no idea of the seriousness of the financial crisis until after he got into office. You simply cannot know these things until you get into office. Then all the secrets come out and you are left with very complex interwoven realities.